Greatness attracts attention. Apparently.

Ludwigsburg, 14 June 2012. The web specials for the Porsche 911and the Porsche Boxster received a total of three awards in two categories atthis year’s Communicator Awards. The projects were developed and implemented bythe digital agency Bassier, Bergmann & Kindler (BB&K).

The web special to launch the new Porsche 911 on the market was the most successful. The integrated online campaign received the Gold Communicator Awardin two categories. Not only do customers receive information in a playful and interactive manner about the most important technical and visual highlights, they can even experience the new 911 emotionally. During a virtual walk around the new flagship, the web special offers detailed information on the innovations. Subsequently, the user is invited to a virtual drive through apark landscape, where he determines the route himself and selects additional information on the interior. Short films based on Flash make complex functions easily understood. In parallel BB&K developed an application that is available free of charge in the app store. It includes the virtual test drive, a 360° panoramic view and a configurator with reduced functionality. What makes the app special is that the configured 911 can then be integrated into a photo that gives the impression of a real situation.

In the wake of the progressing mobilisation of the internet, the focus for the web special on the Porsche Boxster was on its multi-device capability. BB&K relied on HTML 5 for its implementation. The contents are optimised for various presentations and are staged in the form of a high-quality online magazine. A colorator as well as various short films to explain technical features of the vehicle round off the interactive magazine.

“We are of course very pleased thatwe have been so successful with our claim to creativity and our technologicalsolution for our client Porsche – precisely because each and every day weincreasingly must and indeed intend to meet the rising demand for multi-devicecapability. The award for the Boxster online campaign shows us that we’re onthe right track,” remarked Markus Lucht, managing director of the Ludwigsburgoffice of BB&K. 

The links to the web specials
911 Carrera: http://www.porsche.com/microsite/911/germany.aspx
Boxster: http://www.porsche.com/microsite/boxster/germany.aspx

Information about Bassier, Bergmann& Kindler
With around 200 employees, Bassier, Bergmann & Kindler (www.bb-k.com) is one of Germany’s largest digital-based agencies. The company is specialised in customer experience and develops strategies for the most important contact points between customer and company: digital-based interaction and human-based interaction. As the lead agency, BB&K supports clients such as Porsche and Sal. Oppenheim. Others in their customer base include Volkswagen, o2, Metro, Hugo Boss, Deutsche Bank, Nintendo, Peek & Cloppenburg and Fujitsu. BB&K has locations in Ludwigsburg, Munich and Oberhausen and has belonged to the UDG United Digital Group, the agency group for cross-channel excellence since 2011.

About UDG United Digital Group
UDG United Digital Group is the agency group for Cross Channel Excellence. Nine digital specialists jointly guarantee consistent interactions for all important customer contacts of a business. Their aim is to create the best possible integration across all channels for the optimal customer experience. With sales of around 51 million Euro in 2011, UDG took second place in this yearʼs Internet Agency Ranking. The agency group is currently employing over 600 people. The groupʼs headquarters is in Hamburg. For further informations: www.udg.de

Website and press photos: www.bb-k.com

Further information and contact:
Martina Heiland
Manager Corporate Communication
presse@bb-k.com
T +49 (0) 208 85 05 89-25
F +49 (0) 208 85 05 89-9