BB&K Anniversary Magazine: A Trip into the Analogue World
How do you convey ten successful years of agency history and arouse interest in more? This was the challenge of the new media agency Bassier, Bergmann & Kindler on the occasion of its tenth anniversary. There was no doubt: the agency definitely wanted to avoid the mealy-mouthed PR platitudes of a glossy brochure, but it did want to have some good editorial content with relevance to its target groups. While everyone was expecting a digital magazine, BB&K decided to move in an analogue direction and surprised its target groups with a magazine – the sort that rustles, crumples and smells of ink. Printed on 60 pages of high-quality colour pages in A3 format, the magazine provides insights into projects, trends and the life of the agency – with interesting best practice cases, interviews and articles. In addition, some selected content is linked to elements on the BB&K website, paying homage to the cross-media challenges of its customers and also to ten successful years of history on the internet. If anyone wants to find out more about BB&K and its ten years: it’s available right here ...