Greatness attracts attention. Apparently.

How do you convey ten successful years of agency history and arouse interest in more? This was the challenge of the new media agency Bassier, Bergmann & Kindler on the occasion of its tenth anniversary. There was no doubt: the agency definitely wanted to avoid the mealy-mouthed PR platitudes of a glossy brochure, but it did want to have some good editorial content with relevance to its target groups. While everyone was expecting a digital magazine, BB&K decided to move in an analogue direction and surprised its target groups with a magazine – the sort that rustles, crumples and smells of ink. Printed on 60 pages of high-quality colour pages in A3 format, the magazine provides insights into projects, trends and the life of the agency – with interesting best practice cases, interviews and articles. In addition, some selected content is linked to elements on the BB&K website, paying homage to the cross-media challenges of its customers and also to ten successful years of history on the internet. If anyone wants to find out more about BB&K and its ten years: it’s available right here ...