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User-optimised trading floor: BB&K develops a brand new concept for the Boerse Stuttgart internet portal

Ludwigsburg: June 25th 2009
New-media agency Bassier, Bergmann & Kindler (BB&K) has overhauled the Boerse Stuttgart web portal’s concept: www.boerse-stuttgart.de. In addition to enhanced design, the overall information architecture was adapted in order to meet individual customer needs even better than before.


BB&K has consequently geared the new concept to boost overall customer convenience. Usability and design now enable quick orientation and access to a wide range of information: Personalised home pages help focussing on individual information needs; functional colours draw the user’s attention directly to relevant information. The design is deliberately subtle and reduced; the visually minimalist user interface features easy navigation and, most notably, many eye-friendly quiet zones. „Adequate structure, well-thought-out user navigation and considering ergonomic factors secure critical competitive advantages today - especially in information-rich settings.” state Andreas Herde and Markus Lucht, Chief Executive Officers of BB&K Ludwigsburg, based on their project expertise.
 
 
Information about the Boerse Stutgart portal
The Boerse Stuttgart web presence has been online since 1998. From the year 2000 onwards it has been providing free-of-charge real-time stock market quotations for investors. www.boerse-stuttgart.de counts more than 3 million visitors each year. The web site’s conceptual redesign by BB&K Ludwigsburg is one part of an extensive re-launch which is realised by Boerse Stuttgart in cooperation with multiple project partners.
 
 
Informations on Bassier, Bergmann & Kindler
Bassier, Bergmann & Kindler (www.bb-k.com) is one of the largest new media agencies in Germany and specializes in E-Branding and E-Learning. BB&K is lead agency for clients like Porsche and Sal. Oppenheim. As the second largest E-Learning agency in Germany BB&K develops and produces trainings for E.ON, Porsche, Volkswagen, O2 or Hugo Boss. By developing the eBay Online-Training, BB&K created the most successful E-Learning application in Europe. Further clients are amongst others Deutsche Bank, Moët Hennessy, Metro, Haniel, McKinsey or the Staatliche Porzellan-Manufaktur Meissen. With businesses in Berlin, Ludwigsburg (BW) and Oberhausen (NRW) did the new media agency and its 135 employees realize a turnover of 15 million Euros in 2008.
 
Website and press photos: www.bb-k.com
 
 
Further details and contact:
Heike Pawelzick
Chief Communication Officer (CCO)
presse@bb-k.com
T +49 (0) 208 85 05 89-25
F +49 (0) 208 85 05 89-9

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