Ludwigsburg/Oberhausen, September 8, 2009
The Web Specials for the Panamera, the latest 911 GT3, the new Boxster and the new Cayman models have received ten awards in all. Another product that won considerable acclaim in two competitions was BB&K’s tenth anniversary magazine with its memorable title “zehn”.
Successful foursome: the Porsche Web Specials
The most successful of the four Web Specials was “The 4th Dimension – The New Panamera”, a multi-level online campaign for the launch of the fourth series of Porsche models. The central module of the campaign is an interactive online magazine in six issues which was researched by the BB&K team on an international scale and which also involved the help of numerous legendary racing drivers, ranging from Richard Atwood to Walther Röhrl. The result of this engagement made quite an impression on the registered users – more than a million so far – and has earned BB&K a Communicator Award in silver, a Summit International Award in gold, an iF Communication Design Award and a Red Dot Design Award.
Another iF Communication Design Award, Communicator Award (silver) and a shortlisting for the Golden Award of Montreux were obtained for the Web Special for the new 911 GT3 which gives the user the role of a racing manager at a control station where they can test the vehicle thoroughly together with racing driver Walter Röhrl.
A golden Communicator Award was won by “Sturm & Drang” (“Storm & Stress”), a Web Special that invites the user to a pleasant ride in an urban night-time environment in the new Cayman models. “Sturm & Drang” also received gold in the iF Communication Design Award. It was a wonderful occasion to celebrate this time: out of 1,368 submission, 377 received awards this year, and only 30 were given gold awards. One special gimmick of the Web Special is that users can put together their own Cayman clips and then download the result to their mobile phones, iPhones or desktops.
“Power. Play”, which is based on the user interface of a DVD, is the name of the Web Special to launch the new Porsche Boxster. Its persuasive adaptation of a navigation principle was basically imported from a different media environment and then combined with some generous footage to give users that very special hands-on roadster feeling. This idea received a golden Communicator Award.
Porsche’s Web Specials are handled by BB&K Ludwigsburg who are also responsible for Porsche’s international online presentation. Here, too, everyone is extremely pleased, and the two BB&K Ludwigsburg managing directors Andreas Herde and Markus Lucht are of one mind: “It’s just great to see how much fruit we can bear when a highly motivated team gets together with a customer such as Porsche, a customer that produces superb products and is also prepared to move along new paths in online communication.”
Stefan Büscher, head of Marketing Communication at Porsche AG, is pleased about the awards for the Web Specials and says: “All our Web Specials are ideal combinations of emotive brand experience and info material that also provides sales support. This is our recipe for success.”
Awards for the BB&K anniversary
What came as a special surprise for BB&K was the success of its anniversary magazine “zehn.” (“ten.”) at the iF Communication Design Award and the Econ Award for Corporate Communication. BB&K, whose core business largely focuses on the digital world, afforded itself the luxury of a “real” magazine for its anniversary and ambitiously sought to give a visible display of “everything that was and is and is to come in the BB&K universe”. The awards show that such a temporary yet radical change of media can be highly successful.
Links to the Web Specials
Panamera:
http://www.porsche.com/microsite/panamera/default.aspx
911 GT3:
http://www.porsche.com/microsite/911gt3/default.aspx
Cayman:
http://www.porsche.com/microsite/cayman/default.aspx
Boxster:
http://www.porsche.com/microsite/boxster/default.aspx
zehn. – the 10th anniversary magazine
The BB&K anniversary magazine is available from: www.bb-k.com
Informations on Bassier, Bergmann & Kindler
Bassier, Bergmann & Kindler (www.bb-k.com) is one of the largest new media agencies in Germany and specializes in E-Branding and E-Learning. BB&K is lead agency for clients like Porsche and Sal. Oppenheim. As the second largest E-Learning agency in Germany BB&K develops and produces trainings for E.ON, Porsche, Volkswagen, O2 or Hugo Boss. By developing the eBay Online-Training, BB&K created the most successful E-Learning application in Europe. Further clients are amongst others Deutsche Bank, Moët Hennessy, Haniel, McKinsey or Immobilienscout24. With businesses in Berlin, Ludwigsburg (BW) and Oberhausen (NRW) did the new media agency and its 135 employees realize a turnover of 15 million Euros in 2008.
Website and press photos: www.bb-k.com
Further details and contact:
Heike Pawelzick
Chief Communication Officer (CCO)
presse@bb-k.com
T +49 (0) 208 85 05 89-25
F +49 (0) 208 85 05 89-9
