Oberhausen, 4 July 2011
Exclusive, steadfast and competent, but also contemporary and surprising, and above all focused on clients – these are the characteristics of Sal. Oppenheim. Its new Internet presence www.oppenheim.de – completely reworked by the new media agency Bassier, Bergmann & Kindler – reflects this claim and thus offers direct access to the brand Sal. Oppenheim. The new image concept supports the user navigation and gives a personal touch to the presence.
Content focus
An important inducement for the relaunch is the new business model of Sal. Oppenheim, focused exclusively on asset management and linking the three core competences with one another (private asset management, institutional asset management, mutual funds), claiming the header stage as the central pillars. Equally present in their placement are the subjects range of services, philosophy, values and history. Through this otherwise unpretentious layout, the focus on the homepage is directed to the focal content areas of the overall presence.
New image concept
Already with the last relaunch in 2008 Sal. Oppenheim said farewell to the traditional bank-blue and returned to its own colour roots, a warm beige tone – a step that is not only visually unusual but above all underscores the positioning of the Private Bank and its individual and personal approach to clients.
The new, now introduced image concept, provides for additional contrast and allows the existing corporate design to have an even more structured, surprising, as well as warmer and above all more personal effect. The illustrations by British artist Alex Green in the form of key visuals on each page serve as subject and also orientation anchors through their associative power. In this way an intuitive user navigation is created in combination with the reworked navigation. This goal is promoted through a scant click depth and a "multi-path concept", meaning that several paths will lead to any information desired. The goal of the approach is to implement the high claim to consultation as well as the focus on the client on the website as well.
Benchmark in the private banking sector
Thomas Kindler, CEO of Bassier, Bergmann & Kindler, is convinced that Sal. Oppenheim is setting a new benchmark in the private banking sector with its new website: "When it comes to layout and user navigation, Sal. Oppenheim is pursuing more unorthodox paths for a private bank, but despite this or perhaps because of this it is managing to underscore its USP in a competent style and manner. For example, the fact that the advisors each only deal with a few clients is not only underscored by the numerous photos of all the advisors with their contact data but also by the personal imagery in general. The Internet presence overall is a good example for how design and information architecture can develop a strong confidence-building effect."
Information on Bassier, Bergmann & Kindler
Bassier, Bergmann & Kindler (www.bb-k.com) is one of the largest new media agencies in Germany and specializes in e-branding and e-learning. BB&K is lead agency for clients like Porsche and Sal. Oppenheim. As the leading e-learning agency in Germany BB&K develops and produces trainings for Porsche, Volkswagen, O2, Metro or Hugo Boss. By developing the eBay Online-Training, BB&K created the most successful e-learning application in Europe. Further clients are amongst others Deutsche Bank, PayPal, McKinsey, Schwäbisch Hall or Immobilienscout24. In 2010 the agency together with its 135 employees achieved a turnover of 18 million €. BB&K has offices in Ludwigsburg, Munich and Oberhausen.
Website and press photos: www.bb-k.com
Further details and contact:
Nadine van Haaren
Chief Communication Officer (CCO)
presse@bb-k.com
T +49 (0) 208 85 05 89-85
F +49 (0) 208 85 05 89-9
