In November of 2003, the companies Dr. Ing. h.c. F. Porsche AG and Porsche Design Management GmbH consolidated their sales and marketing activities. With that consolidation, a newly created enterprise, Porsche Design Group (Porsche Lizenz und Handelsgesellschaft mbH & Co. KG), assumed responsibility for all activities related to the licensing of products and the sales of accessories. A clearly focused and representative Internet presence became an essential component of the newly combined operations.
The principal function of the Porsche Design web site is the innovative presentation of products, with the goal of directing potential buyers to appropriate sources for viewing and purchasing. The site is where the user discovers the worldwide sources of Porsche Design products. A tightly structured navigation system, as well as a fascinating three-dimensional matrix, guides users through the product information. The high-tech "feel" of the prestigious products is assimilated while navigating through the digital matrix.
The presentation of the company and its product range is the principal focus of the Porsche Design Studio sector. This is where potential customers acquire much more than mere factual information about products of interest. This is where they also acquire a sensual awareness of the creativity of the Porsche Design Studios. A navigation system featuring a map of the world directs users to relevant online shops and dealers. Readily recognized product-related print advertising is reflected extensively on the Internet site pages.
The viewing experience reaffirms the product preferences of users. An Internet presence of this kind is not meant to be a tool for direct online purchasing. Exclusive products of the type presented here are usually purchased after the potential buyer has ample opportunity to view the actual article. The Internet presence is therefore designed to present the current "collection" in a way that stimulates the awareness of potential buyers. And then to direct them to the most convenient sources for viewing and purchasing.
The Porsche Design Group PartnerNet includes all partners, such as licensees, franchise partners and service providers with a range of resources that support the brands and facilitate communications. The PartnerNet includes the Corporate Design Manual that serves to standardize the marketing image.