Berlin. Paris. Milan. New York. Unrath and Strano creations are storming the catwalks of international fashion shows. But how can the Berlin fashion label's fancy mixture of glamor and vintage be adequately presented on the Internet? By converting the brand's attributes pixel by pixel into pure emotionality.
The full potential of multimedia is used to portray femininity. Music, text and pictures create an emotional atmosphere, in which discovering the designs becomes a sensual experience.
The design of the information architecture addresses the interests and wishes of diverse target groups. The main features of this presentation method allow each viewer to access solely what is desired: details of each outfit can be zoomed for close-up viewing, and professional editors can access a slide show for a comprehensive view of the entire collection.
While using the site, the interactive elements engage the visitor in an idnividual dialog with the brand. This dynamic relationship between the brand and the visitor enhances the impression that the site exists to address the needs and wishes of every individual visitor.