Hugo Boss Online Training Course:
target-group specific learning in lifestyle format.

In 2006 Hugo Boss Bassier, commissioned Bergmann & Kindler to relaunch the global Hugo Boss University. The task was: to develop an online training course for the vocational training and advanced training of Hugo Boss sales staff worldwide. With regard to the learning motivation of the fashion-related target-group, BB&K designed three comprehensive online training courses in the style of an exclusive lifestyle magazine: a high degree of interactivity, coupled with audio and video sequences, make the Hugo Boss Online Training Course a visual and didactic highlight in the E-learning sector. And it’s not only the target group that thinks it’s fantastic – after all, the processing ratios lie at roughly 95 percent – no, the jury of the red dot design award in 2007 also found it to be so good that the Hugo Boss Online Training Course was the first ever E-learning course to be give an award for design quality.

Deutsche Version